When people see an orange or black dumpster container rolling through Hampton Roads, there is a good chance they will notice the Bigfoot logo first.

That Squatch has become a familiar face around DCS. He appears on our waste containers, trucks, signs, and marketing. He is strong, unmistakable, and just a little bit mysterious.

But the story behind the mascot is not something a marketing team made up around a conference table. It began decades ago, in the woods and farmland of central-western Pennsylvania, with a young boy who was fascinated by the possibility of the unexplained.

That boy was me, Dave Hershel VP at DBS Staffing, a sister company with DCS Containers.

Growing Up Around the Allegheny Mountains

My brothers and I grew up in a small town in central-western Pennsylvania, surrounded by the woods and farmland of the Allegheny Mountains. Hunting and fishing were part of childhood, so we were familiar with the outdoors from an early age.

The woods were not some faraway place we saw only on television. They were part of everyday life. We knew the sounds of the forest, the paths through the trees, and the feeling of being surrounded by something much bigger than ourselves.

That may be one reason Bigfoot caught my attention so early.

My first exposure to Bigfoot came when I was about six to eight years old. I was watching The Six Million Dollar Man on television when the bionic man faced off against Bigfoot. For a kid, it was quite a matchup: a superhuman hero on one side and a giant, mysterious creature from the wilderness on the other.

I was hooked.

At that age, I was not conducting serious research into cryptozoology. I simply thought Bigfoot was fascinating. The idea that something unknown could be living out there: somewhere beyond the trail, the ridge, or the next line of trees: captured my imagination.

That childhood curiosity never completely went away.

The Story That Made Bigfoot Feel Real

Years later, while I was a sophomore at Indiana University of Pennsylvania, something happened that changed the way I thought about Bigfoot.

I met a young woman from my rural county whom I will call “Laci.” She lived across the hall from my roommates and me, and over time, we became close friends.

One day, during a conversation, Bigfoot came up. I had always been interested in mysteries and the supernatural, but until then, Bigfoot was mostly a fascinating story: a strange possibility that made for entertaining television.

Laci’s story made it personal.

She told me that one morning she was walking along a wooded path on her family’s farm. While she was walking, she smelled something terrible and heard movement nearby. When she looked over, she saw a Bigfoot approximately 20 feet away.

Twenty feet.

That is not a blurry shape on a distant hillside. That is close enough to see one another clearly.

According to Laci, she and the creature stared at each other for what felt like an eternity. Then it turned and walked away. As it left, it occasionally looked back at her.

Laci was intelligent, kind, and honest. I trusted her completely. She was not the kind of person who would invent a story simply to get attention. She swore the experience was true and said it had changed her life.

I believed her.

From that moment on, I became captivated by the possibility that Bigfoot really existed. Her story gave the legend a face: not a cartoon face or a television character, but the face of someone I knew and trusted.

I still have never had a paranormal experience myself. I have never seen a strange figure cross a trail or found an unexplained footprint in the woods. But Bigfoot shows and documentaries have continued to keep that sense of wonder alive. And every time the subject comes up, I think about Laci’s story.

The Family Teasing

As brothers sometimes do, my brothers teased me about my interest.

That came with the territory. If you spend enough time talking about Bigfoot, mysterious sightings, and unexplained activity, somebody in the family is going to give you a hard time about it.

For years, my interest was simply one of those things my brothers knew about me. It was part of my personality, like any other hobby or curiosity. They may not have shared my enthusiasm, but they knew I was always interested when a new Bigfoot program or documentary appeared.

Then, over the past 10 years, something unexpected happened.

My brother Chris: the owner of DCS: quietly became a Sasquatch fan, too.

At first, it happened subtly. Chris would start texting me about upcoming Bigfoot shows. He would mention a documentary or bring up something he had seen. These were not the texts of someone casually changing the channel. These were the texts of someone who had started paying attention.

I knew he was hooked when he began keeping me informed about what was coming on television.

The tables had turned. The brother who had once heard about my Bigfoot interest was now joining in on the conversation.

From Family Fascination to DCS Branding

Eventually, my interest in Bigfoot came full circle in a way I never expected.

Chris showed me the logo for his newest company, Diversified Container Services.

There it was: the Squatch.

Not a scary monster. Not a blurry shadow in the trees. A bold, powerful, orange-and-white Bigfoot standing above the DCS name.

I immediately understood the connection.

A mascot is supposed to make a company recognizable. In the waste management business, that matters. Dumpsters and waste containers are practical products, but the companies providing them do not have to look or feel generic.

The Squatch gives DCS a personality. He represents strength, dependability, and a willingness to tackle the big jobs. Whether a homeowner is cleaning out a garage or a construction company is managing a busy jobsite, the right container needs to show up, do its job, and make cleanup easier.

That is where the Squatch fits perfectly.

He is big enough for major projects, tough enough for construction debris, and memorable enough that customers know exactly who is delivering their container. He also adds some fun to an industry that usually does not get much attention until there is a pile of debris waiting to be removed.

At DCS, our containers come in three sizes: 12-yard, 20-yard, and 30-yard options: so customers can choose the right fit for everything from a home cleanout to a major construction project. The Squatch may be mysterious, but choosing a dumpster should not be.

Why the Squatch Works

To me, the DCS mascot is more than a fun logo.

It connects a personal family story with the company Chris built. It brings together my childhood fascination, Laci’s unforgettable sighting, and Chris’s own growing interest in Sasquatch.

It also reflects the way DCS approaches service.

The company is locally owned and operated in Hampton Roads. DCS provides dumpster rentals for homeowners, contractors, and commercial customers across the 757, including Chesapeake, Virginia Beach, Norfolk, Portsmouth, Suffolk, Hampton, and Newport News.

The goal is straightforward: provide clean, reliable waste containers, show up when promised, and make the process as simple as possible. DCS offers residential dumpster rentals for home projects and commercial dumpster rentals for construction and business needs.

That is the real meaning behind the Squatch. He is a symbol of being ready for the job, even when the job is a big one.

And unlike the Bigfoot in the old stories, this one is easy to find.

So, Why “Squatch Box”?

The nickname “Squatch Box” is a playful way to describe the DCS dumpster containers. It brings the mascot to life and gives customers something memorable to call the big orange boxes that help clear away the mess.

It also makes a simple point: DCS does not take itself too seriously, but we do take service seriously.

So, if you see one of our orange or black containers sitting in a driveway, construction site, or commercial property, take a closer look. If you see the Bigfoot logo on a white DCS truck, now you know there is a personal story behind it.

It started with a boy watching The Six Million Dollar Man in Pennsylvania.

It continued with a friend’s remarkable story on a wooded path.

Years later, it became something my brother Chris and I could share.

And today, it is part of the DCS brand.

When you see our orange containers or white trucks with the Bigfoot logo, you will know the inspiration behind the Squatch.

Ready to tackle your next cleanup? Visit DCS Containers to learn more about our dumpster rentals and waste management services across Hampton Roads.